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Showcasing South Tyrol – our programme for incoming tourism

Incoming tourism is the branch of tourism that targets private travellers, tour operators or travel agencies from other regions or countries with specific deals designed to promote an area as holiday destination.  At Primus Touristik we have solid expertise not just in the field of outbound tourism, but also in bringing tourists from far and wide to South Tyrol and other Italian regions.

From the booking of flights and the search of accommodation to a varied programme of cultural and sightseeing activities, we take care of every detail to offer a special incoming experience. Our staff members have solid experience and in-depth knowledge of all the trends and requirements of incoming tourism. From chief executives on a business trip to VIPs or overseas holidaymakers, all guests coming to South Tyrol share the wish to get in touch with the people and culture of our land.
Whatever interest the tourists may have, we help them find what they are looking for.

Incoming tourism for the discerning traveller

Incoming tourism is one of our big favourites, as it gives us the opportunity to showcase South Tyrol and Italy at their best and exceed any of our clients’ initial expectations. Unsurprisingly, inbound tourism is strictly intertwined with food- and wine- related events. Tourists who come to South Tyrol love to get (literally) wined and dined with top-quality local specialties and fine South Tyrolean wines; if you have never visited our land before, we suggest you give it a try.

Besides, there are opportunities galore for you to sample South Tyrol’s finest:  A tour along the South Tyrolean Wine Road, a visit to the Merano WineFestival, a guided tour of the best wineries in Bolzano/Bozen, Appiano/Eppan or in Valle Isarco/Eisacktal and more. There are also plenty of excellent restaurants where you can taste the unique combination of Alpine flavours and Mediterranean recipes that make the South Tyrolean cuisine so extraordinary.

Sowing the seed of culture – agricultural tours in South Tyrol

We also offer inbound agricultural tours. If you are interested in learning about the agricultural tradition of South Tyrol and Italy, get in touch with Primus Touristik. We can offer you a rich palette of informative experiences, for example a visit to the apple orchards in Val Venosta/Vinschgau, Merano/Meran or Naz-Sciaves Natz-Schabs, a tour of the vineyards and wine cellars along the South Tyrolean Wine Road, and a trip to Italy’s first whisky distillery and several beer breweries or to an organic herb farm.

Discovering South Tyrol’s cultural and natural treasures

Naturally, there is more to South Tyrol and Italy than just excellent food and wine; each region offers lots of sights and attractions. South Tyrol in particular is a land of extraordinary natural and cultural riches. The gardens of Trauttmansdorff Castle in Merano/Meran, the UNESCO-listed Dolomites, the largest Alpine pasture in Europe Alpe di Siusi/Seiser Alm, Ötzi the Iceman at the South Tyrol  Museum of Archaeology in Bolzano/Bozen, the historic centres of Merano/Meran, Bolzano/Bozen, Bressanone/Brixen, Vipiteno/Sterzing, Chiusa/Klausen, Brunico/Bruneck and Glorenza/Glurns as well as the Messner Mountain Museums are but a few of the many highlights you can visit during a holiday in South Tyrol. All these destinations and more are made easily accessible by Silbernagl, our trusted partner for coach travels.

In addition, you can enjoy South Tyrol’s rich cultural scene with a series of events ranging from the Merano Music Weeks to the Kastelruther Spatzen Festival, and from the Merano Town Festival to various traditional events such as carnival parades, the Fires of the Sacred Heart of Jesus, the Christmas markets and more.

Would you like to learn more about South Tyrol or any other Italian region? Trust the experts and get in touch with Primus Touristik to get an offer tailored to your needs.

Send us a non-binding enquiry at or give us a call at +39 0471 059900 – we’ll be delighted to help you live an unforgettable holiday in South Tyrol!