Individual & Group travels
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Travel agency

Primus Touristik is a travel agency based in South Tyrol specialising in bespoke trips and holidays. All members of our staff are passionate travellers as well as expert professionals who – having first-hand experience of most destinations and focusing on a specific type of holiday service – can provide the most competent advice you can wish for.
Whether you are travelling solo or with your partner, family or friends, we offer plenty of holiday packages or bespoke solutions for you to choose from.

What we really focus on is service quality and all-round customer care. We start off with a friendly chat so you can tell us about your wishes and expectations, and then plan every detail of your journey accordingly.

One travel agency, countless possibilities

Our main areas of specialism are bespoke holidays, cultural trips, city tours and agricultural tours. Would you like to plan a group trip with a cultural twist? Are you longing for a romantic city break?  Get in touch and let Primus Touristik do the heavy work for you!

What do we mean by bespoke holidays? In short… anything you can possibly wish for, from group- or family trips to holidays with a focus on adventure or culture. Whatever your wishes, we will be assisting you with competent advice and expert tricks  to help you choose your destination, get the best deals for flights and accommodation, and enrich your experience with exciting sights and highlights.

Speaking of cultural trip, careful planning of the activity programme is crucial to a successful holiday for culture vultures. Leave it to us, and we will organise interesting guided tours and shower you with useful tips about museums and other attractions, so you can really make the most of the experience. We will help you choose your hotel with an eye to its location to make sure you can reach all main sights easily – on foot, by bike or by public transport.
It goes without saying, we will be planning every detail on the basis of your budget – we guarantee to get you the best value for your money.

Agricultural tours & bespoke holidays

Agricultural tours are perhaps our most distinctive specialisation. We offer personalised, farming-focused trips especially designed for fruit- and wine growers, decision makers working in fruit cooperatives  or agricultural associations, and anyone with an interest in agriculture and farming in general who would like to learn about cultivation methods and techniques in foreign countries. Along with flights, transfers and accommodation, we will be arranging a compelling programme for you; you will have the chance to immerse yourself in the local culture and traditions, sample the local cuisine, and visit famous attractions – quite a treat!

Going the extra mile

Have we whetted your appetite for a break?  Then get in touch – living your dream holiday might be easier and cheaper than you think! Choose your destination, type of experience and of course your travel companions and leave the rest to us.
We look forward to making your dreams come true!

PS: Leaf through our special deals and get ready to pack!